SPANISH MADE WITH TALENT

Spain is currently a country leader in disciplines like gastronomy, science or sports.

These are important facts to be proud of it but the economical crisis Spain is facing makes that Spanish people are disappointed.

For this reason, Clear Channel, ESIC Business School as well as some other companies has come out to show to the world the importance of the country.

In this sense, they have created a campaign called “Españoles. Hechos de Talento”, where the Spanish talent is shown inside and outside of our borders.

The campaign is made of 3 phases:

The first one shows in posters, you have probably seen in many Spanish cities, several foreign professionals from different disciplines saying they are fed up of Spanish people.

The aim of this first phase is to generate social noise and awake the curiosity of Spaniards.

In the second phase of the campaign you can see the face of several Spanish leaders in the same categories than the foreign professionals of the first phase.

This is the real explanation of why the foreign leaders are angry: in each discipline Spanish people are the best ones!

In addition, and in order to involve Spanish people directly, an online platform has been created, that invites people to submit any unknown person who is really outstanding in his work.

A popular vote will choose 50 finalists.

From these 50 finalists, a jury will choose 10 winners who will be recognized as “Españoles con talento” and will participate in the campaign with their faces appearing on advertising posters in Spain and other 17 countries. This will be the third phase.

We personally find this campaign very interesting and original because it gives  a very much needed message, in this difficult times.

It draws the attention of people in the first phase by the offensive message that has generated much expectation and indignation in social networks . Even Clear Channel has received requests to cancel the campaign!

This was the objective: to generate expectation and make people think about themselves. And realize that Spain is also a leader in many fields.

In time of crisis it is very important to highlight the positive aspects.

What is your opinion on this matter? Do you agree on the fact that Spain is also leader in many fields and that we have to be proud of it?