BARCELONA MAGIC LINE WITH DANONE

Danone has participated in the charity walk from San Juan de Dios Hospital, the Barcelona Magic Line (BML)  with a team of over 70 of its workers, who have managed to collect 15.000 euros and has sponsorized one of the Montjuic hill (Castell de Montjuic), area where the workers were participating in learning games and activities for all participants. In their engagement with the San Juan de Dios Social Work, the company has internally defined a charity challenge to raise funds and achieved 15.000 euros  which will go entirely to social programs of the San Juan de Dios Social Work, in the fields of  mental health, homelessness, dependency, hospitalized children, research and international cooperation.

The workers of the company have been involved during four months with BML 2015 and formed internal teams to develop several activities with the sole purpose of raising funds. Something that the company is highly valued.  This was expressed by Esther Sarsa, Head of Sustainable Development of Danone: "Actions like these  allow us to grow as a company and as individual persons. Because, apart from the fact that we are helping such a good Social Work, it also helps us to get engaged with the local community and strength the  relationships of our team, which is our biggest concern".

To meet its goal, teams have sought the participation of the largest possible number of workers in all activities. They have also prepared awareness campaigns on social networks  together with the BML.

During the day, Danone volunteers participated in the workshop of storytelling, which took place at the Castell de Montjuic, telling stories to children with the NGO hospital clowns Pallapupas. This action, which is one of the most known social program of the  company, belongs to Danone  Social Commitment. In the last years the strategy of social programs Danone has evolved to become integrated in the internal processes and creating corporate value. All their actions are geared to local and close to the areas of business activity in which employees are involved, as well as suppliers and consumers, through voluntary participation. Danone is one of the most reputable companies in Spain according to the Reputation Institute (RepTrak Press Spain 2013) and has recently been recognized by Top Employer for its excellence in Human Ressources.

This kind of action is the best advertising campaign that a company can have. An activity in which not only the workers are involved to raise funds destinated to a Social Commitment  but also  where the name of the company appears throughout the itinerary  of the BML speaks for itself.

Such an action where walk participants are doing it with a solidarian aim is the best way to make people talking  about you. Mixing solidarity, sports and sentiments always give good results.

What do you think?