Royal Canin reward with discounts to the most skilled

To redirect consumers to the shops, pet food brand has used digital displays called Iwall with an original creativity: a memory game.

Various tender images of puppies and kittens and even their barks and meows make claim to attract consumers and play on digital screens.

It comes to making a game of match each animal with its young. Who gets all the couples right, won a discount of five euros that the user can redeem in the store at the time.

The campaign is already underway in three shopping centres in Madrid and many others of Barcelona.

We think that is a good way to make publicity and of course, a very innovative way! But also we think that maybe they have to maximize other ways such as giving directly discounts because not everyone likes to waste time playing with a machine. As well, being so new few people know their existence / performance.

What is your opinion about this marketing strategy? You will play with the machine or you prefer another way to obtain some discounts?