The new image of Disneyland: Frozen

In the last years we have seen some different promotions offered by Disneyland Park such as the free entrance to the park to children under 7 years old, including the breakfast.

But since the last month we can see the new offer from Disneyland’s Park.  The latest strategy consists on offering both free entrances to the park and free flight tickets for children less than 7 years old. The strategy that the park has used is to catch the children’s attention with a photo of the Elsa, the main character of the Frozen’s movie in all of the posters. They have used the children, the biggest force in terms of industry to convince the adults to buy the product. When children see this poster, they want to go to Disneyland and to live the experience with Elsa, and all the movies’ characters. For their parents, it is difficult to say no. For this reason they have introduced a new promotion in which the children don’t have to pay for the travel.

In this case Disney has played with children’s illusion and the way to achieve the children’s dreams is just in the arms of their parents. For them, it is a good option to enjoy with their kids of some funny and familiar holidays. It is just the experience where everybody is going to enjoy.   

In our opinion, the Disneyland Park has used a good strategy to catch the most powerful segment of the market and also the ones that can give a good image to the park. A park with happy people and full of families is what the Disneyland Park is looking for.