Everyone knows the famous company IKEA, which during the last years has achieved its highest popularity fee.
IKEA is placing a big bet on its innovative marketing actions and charismatic TV advertising, where all the television advertising and spots always have something magic, surprising and exciting..
As proof of this, we want to analyze their advertisement of this Christmas (2014-2015) which will surely not leave you indifferent.
IKEA launched a marketing campaign called "The Other Christmas" with the launch of this spot in particular the video to be discussed below, IKEA impacted in a significant way throughout the Spanish society, connecting with the consumer.
This famous ad tells us an experiment produced by IKEA with 10 real families, where children are the protagonists, teaching us what Christmas really means. The central message impacts directly on the heart of parents, all under the global concept of the campaign that we must not forget: "Because Christmas revives our heads, nothing like home to furnish it again.
From our point of view, and marketing analysis, we can say that is a very emotional campaign, aimed directly to the heart of his audience. The message has such emotional power that impacts all profiles. Who has not noticed anything at the first look of this ad?
Despite all, it is launching a message to us focused on increasing the time spent at home, a home that is comfortable, cozy ... and what better than buying IKEA products.
It is a campaign that can like it or not, but fits perfectly with all the campaigns that IKEA has made this year 2014, focused on the home as the centre of our lives.
The question is… do you think that this campaign has affected the sales for this Christmas and consequently in the future? Our opinion is YES.
And for you, what is your opinion about this campaign? Help us to see more points of view!!!
Here we show the link of the ad:
No hay comentarios:
Publicar un comentario