FONT VELLA TURN THE DISNEY CARTOONS INTO BOTTLES

Today our new is about the known brand "Font Vella". As all of you know it is a water brand of the famous business Danone.  In this case we are going to talk about the new brand image of this water. Since the last 22nd January you can find in your supermarket the new image of the water bottle. This time Danone has used the children to promote its water. The bottle is characterized with the actually most famous Disney cartoons. 

They have used in the case of girls the Frozen characters film Elsa, Anna and Olaf, and in the boys case it has used Iron Man, Thor and The American Captain.

Its presentation last week was in front of some mother bloggers with small children. Its message was that children have to drink more water to be more healthy.

The company has used a sophisticated method to introduce this kind of product in the market using the heroes and princess that all children want to be. The company also has adapted the bottle to the children necessities. It has been a perfect strategy to capture the most sensitive sector of the population. The company has opened a big path to increase its sells. In this case children are seduced by the water bottles and they are going to ask their parents to buy it.

In our opinion it is a great strategy to collect one of the most influential groups in the society. With this promotion we think that Font Vella will increase its volume of consumers this year. They used this strategy two years ago but trying to attract an other population sector. In that case was the young people with its modern bottles with original designs made by Jordi Lavanda and in another case with some young people design, creating opportunities for them in the professional world. This time is for the childrens.

Maybe this strategy could be a brush brand for kids. Do you agree? What is your position in front of this kind of children strategy?

See more at: http://www.marketingnews.es/gran-consumo/noticia/1087943028005/font-vella-convierte-personajes.1.html#sthash.ZxrtWPgO.dpuf