Last year Coca-cola did an excellent campaign “Share Coca-Cola with…” , selling al his products (coca-cola, coca-cola light, coca-cola zero..) with 122 different names. What they got during all this campaign, was awesome, and they earn thousand of money.
In one hand, the campaign made a connection with people on the shelves, because the ads were the cans themselves.
In one hand, the campaign made a connection with people on the shelves, because the ads were the cans themselves.
They did not need to advertise on the brand, because among the people they already made promotion. It was such a boom that other companies went down in their sells.
On the other hand, not everything was fantastic. Of course, for the company it was, but not for the sellers, who were tired because the people were braking the packaging of cans only to find their name.
After this boom, we have some questions.
Do you think that Coca-cola will find in the future any another campaign which gives they the same benefits that this one?
Would you recommend some campaign to this company?
We think that I would be difficult to find something similar to this campaign, and of course overcome this one.
In our opinion, coca-cola did a very good task selling his product because, in our case, for example, one of us doesn’t drink coca-cola, and has at home, 1 bottle and 4 cans with her name, one of each with different types of coca-cola.
So, if we count how much money they won with this campaign, will be surely very difficult to overcome this challenge that they have succeeded.
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