SPANISH MADE WITH TALENT

Spain is currently a country leader in disciplines like gastronomy, science or sports.

These are important facts to be proud of it but the economical crisis Spain is facing makes that Spanish people are disappointed.

For this reason, Clear Channel, ESIC Business School as well as some other companies has come out to show to the world the importance of the country.

In this sense, they have created a campaign called “Españoles. Hechos de Talento”, where the Spanish talent is shown inside and outside of our borders.

The campaign is made of 3 phases:

The first one shows in posters, you have probably seen in many Spanish cities, several foreign professionals from different disciplines saying they are fed up of Spanish people.

The aim of this first phase is to generate social noise and awake the curiosity of Spaniards.

In the second phase of the campaign you can see the face of several Spanish leaders in the same categories than the foreign professionals of the first phase.

This is the real explanation of why the foreign leaders are angry: in each discipline Spanish people are the best ones!

In addition, and in order to involve Spanish people directly, an online platform has been created, that invites people to submit any unknown person who is really outstanding in his work.

A popular vote will choose 50 finalists.

From these 50 finalists, a jury will choose 10 winners who will be recognized as “Españoles con talento” and will participate in the campaign with their faces appearing on advertising posters in Spain and other 17 countries. This will be the third phase.

We personally find this campaign very interesting and original because it gives  a very much needed message, in this difficult times.

It draws the attention of people in the first phase by the offensive message that has generated much expectation and indignation in social networks . Even Clear Channel has received requests to cancel the campaign!

This was the objective: to generate expectation and make people think about themselves. And realize that Spain is also a leader in many fields.

In time of crisis it is very important to highlight the positive aspects.

What is your opinion on this matter? Do you agree on the fact that Spain is also leader in many fields and that we have to be proud of it?

BARCELONA MAGIC LINE WITH DANONE

Danone has participated in the charity walk from San Juan de Dios Hospital, the Barcelona Magic Line (BML)  with a team of over 70 of its workers, who have managed to collect 15.000 euros and has sponsorized one of the Montjuic hill (Castell de Montjuic), area where the workers were participating in learning games and activities for all participants. In their engagement with the San Juan de Dios Social Work, the company has internally defined a charity challenge to raise funds and achieved 15.000 euros  which will go entirely to social programs of the San Juan de Dios Social Work, in the fields of  mental health, homelessness, dependency, hospitalized children, research and international cooperation.

The workers of the company have been involved during four months with BML 2015 and formed internal teams to develop several activities with the sole purpose of raising funds. Something that the company is highly valued.  This was expressed by Esther Sarsa, Head of Sustainable Development of Danone: "Actions like these  allow us to grow as a company and as individual persons. Because, apart from the fact that we are helping such a good Social Work, it also helps us to get engaged with the local community and strength the  relationships of our team, which is our biggest concern".

To meet its goal, teams have sought the participation of the largest possible number of workers in all activities. They have also prepared awareness campaigns on social networks  together with the BML.

During the day, Danone volunteers participated in the workshop of storytelling, which took place at the Castell de Montjuic, telling stories to children with the NGO hospital clowns Pallapupas. This action, which is one of the most known social program of the  company, belongs to Danone  Social Commitment. In the last years the strategy of social programs Danone has evolved to become integrated in the internal processes and creating corporate value. All their actions are geared to local and close to the areas of business activity in which employees are involved, as well as suppliers and consumers, through voluntary participation. Danone is one of the most reputable companies in Spain according to the Reputation Institute (RepTrak Press Spain 2013) and has recently been recognized by Top Employer for its excellence in Human Ressources.

This kind of action is the best advertising campaign that a company can have. An activity in which not only the workers are involved to raise funds destinated to a Social Commitment  but also  where the name of the company appears throughout the itinerary  of the BML speaks for itself.

Such an action where walk participants are doing it with a solidarian aim is the best way to make people talking  about you. Mixing solidarity, sports and sentiments always give good results.

What do you think?

Lego wants strikingly similar toys to be banned in the US

Three other toy producers put a new toys on the market that were too similar to Lego's Friends collection. The Danish company had brought the case in front of courts of the Uunited States.
Lego's lawyers are claiming that some parts of the figures are using their patents and taking the case to the US International Trade Commision.  The commission will decide weather they ban the product or leave it on the market.

Lego had launched Lego Friends in the US in 2012 and put 40 millio dollars in the marketing.

One of the features of the Friends collection is that all characters have their names and background story, and the company's aim with the collection was to inspire more girls to ty themselves in building  something, improving their creativity.

The three firms are manufacturing in Chinibng and Canada, and if Lego wins the case the import of the product's will be banned from the US.

Source: http://article.wn.com/view/2015/03/11/Lego_seeks_US_ban_of_strikingly_similar_toy_sets/

Panrico involve consumers in the creation of the next “Donette”

Donettes, brand owned by Panrico, has launched a new online initiative to develop and promote the digital conversations with their fans basically a young audience, with high presence in the digital world.

The first major action of this new strategy is called: #HackeaTusDonettes. Under the slogan 'You want to be the creator of the next Donette?’ Where the brand invites hers fans to work with her to create a new version of the product.

So, until next March 31, consumers can design their own version of the product, choosing the dough, cover and the topping who wish and finally putting an original name by #HackeaTusDonettes web application.

From among all creations made on the web, a jury composed of experts will select the top five, valuing the taste and originality of the name, and one of them will become the new variety of Donettes 2015. The finalists and the winner will be rewarded with prizes

We believe it is a great marketing strategy because somehow they secure the launch of a desired product among consumers, which involve a higher market success.

Also thanks to this strategy saves money because the consumers are who make the effort to think and create a new product.

We believe that this initiative will be very successful for the brand since, has been involved with customers and they will bring to the market a new product and desired by many consumers. What do you think about the future success of new Donette? Do you think that will have this expected success?

Royal Canin reward with discounts to the most skilled

To redirect consumers to the shops, pet food brand has used digital displays called Iwall with an original creativity: a memory game.

Various tender images of puppies and kittens and even their barks and meows make claim to attract consumers and play on digital screens.

It comes to making a game of match each animal with its young. Who gets all the couples right, won a discount of five euros that the user can redeem in the store at the time.

The campaign is already underway in three shopping centres in Madrid and many others of Barcelona.

We think that is a good way to make publicity and of course, a very innovative way! But also we think that maybe they have to maximize other ways such as giving directly discounts because not everyone likes to waste time playing with a machine. As well, being so new few people know their existence / performance.

What is your opinion about this marketing strategy? You will play with the machine or you prefer another way to obtain some discounts? 

Ray-Ban adds to the fashion of the 'selfies' with an application

The brand of sunglasses Ray-Ban has launched an application that allows users to get more out of his self-portraits taking pictures and edit them as if they had been captured at the reflection of the mirror lens characteristics of the brand.

The application seeks to join to the usual habit that they owners who have glasses brand, which often they make pictures using the reflection of the lenses of his glasses.

The application called Reflections x Ray-Ban, is available for the iOS operating system. With the application, users can shoot, edit and share unique double exposure pictures using its front and back camera, you can take two pictures at the same time.

Once you get the picture, you can save and share the results on social networks, such a way that they end up doing brand advertising. With these form, every selfie now tells a story.

Due to this mobile application, the brand has been able to do a lot of publicity thanks to its consumers. It has also given an image of modern enterprise due to innovation with the application exclusive and linked to the fashion of selfies.

Turning for tourism to survive

A small 40 member tribal group the Dessana tribe in the rainforests of Brazil was  living out of fishing and hunting in the middle of the Tupe reserve. Three decades ago nine members of the tribe have decided to move up 600 miles further up to be close the city Manaus with 2 million inhabitants and try to live from another, easier resource: Tourism.

They choose to commercialize they culture in order to survive. The "business" is successful but experts are concerned that the groups that went into tourism are at a risk of being exploited. The groups also instead of producing and procuring their own food by farming and hunting/fishing go to Manaus to buy their goods.

They make money buy presenting traditional dances, playing traditional music and selling homemade jewelry. The visitors are invited for a show and then they are also involved in the presentation by trying some of the dance moves. They can ask questions about the Dessana tribe's culture.

The visit to the village is usually a part of a package that includes a boat trip from Manaus. The village had hosted some games during the World Cup in 2014 so it had became more popular and known by international visitors.

The tour usually take tourists to see the meeting of waters where the black Rio Negro meets the brown Rio Solimoes. Additionally tourists can swim with amazon river dolphins, making the tour more authentic and exotic.

The tour costs 55$ on an average, but the problem is that there is no fixed agreement on how the revenue should be shared and how much the villagers should get. The 196 tourism agencies that guide tours to the village are not always paying any share to the tribals, instead they are forced to only lived from selling jewelry for 1-7 $.

Pedro Neto the director of Amazon Eco Adventures gives a share to the villages, but he says that regulations about payments need to be introduced. The National Indian Foundation, a brazilian government agency, also aims to protect the tribes and is negotiating about weather these regulations should be introduced.

An other organization the Amazonas Sustainable Foundation also runs entrepreneurial programmes in order to help these groups achieve a better and sustainable profit.

The biggest challenge of such tourism is to reserve the original culture and nature while achieving bigger turnover. 

Source: http://news.dk/nyhed/1589037/brazil-s-tribal-groups-adopt-tourism